#MAGA

“I’m the Ernest Hemingway of 140 characters” – Donald Trump

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Donald Trump’s social media campaign during his quest to become the 45th President of the United States has been my *favourite* social media campaign over the past 12 months.

This man and his team know how to use social media to their advantage. Trump went from being known as a wealthy reality star, to becoming the President of the United States.  This didn’t happen by accident.

To prove my point, I’m going to answer three questions:

  1. Why I loved his strategy,
  2. What made it so clever,
  3. What it has achieved.

WHY I LOVED IT

Authenticity

People love knowing that there is a real human being behind a professional social media account.  There’s a sense of comfort knowing you are receiving somebody’s real thoughts and feelings. People want real moments from everyday life.  People desire the unpredictable, but familiar at the same time.  On Twitter, Donald Trump is KING at this.  He shares his thoughts and feelings with the world with no regard for time of day, political correctness or the amount of exclamation points in his Tweets. Examples below:

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He shares the wealth on his social media platforms

Different social media platforms are more popular with different demographics across the United States. Trump’s team do not only understand this, they used it to their advantage. Publishing his content on a variety of platforms increases engagement with a larger audience and assists with brand consistency. 

For starters, Trump made his formal announcement for president on the new live streaming app, Periscope.  This strategy created an even larger amount of buzz and media attention around his candidacy.

Here are a few of Trump’s popular, yet controversial posts:

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https://www.instagram.com/p/BFy12zpmhc9/?taken-by=realdonaldtrump

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WHAT MADE IT CLEVER

Research Research Research

Trump’s team listened to thousands of hours of conservative talk radio. They were in tune with what conservatives were most worried about.  Those reports revealed the GOP base were concerned over issues such as immigration, Obamacare and Common Core.  

Donald Trump used this information to run his presidential campaign. He capitalised on conservative nightmares, fears and hopes for the country and magnified the consequences if the issues are not addressed. Example:

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Triple Whammy: ISIS, immigration and Mexico all under 140 characters.

WHAT IT HAS ACHIEVED

The 45th President of the United States

Donald Trump’s social media strategy helped him beat out eleven Republican candidates and the Democratic nominee, Hillary Clinton.  Trump is unqualified and completely unprepared for what the Presidency will hold, but because of his expert social strategy he is now the 45th President of the United States of America.

Thanks for reading! What do you think about Donald Trump’s social media strategy? Let us know what you think in the comments below.

Sidenote: Let’s be very clear. I am absolutely NOT a Trump fanBut you have to give credit where it’s due. 

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One thought on “#MAGA

  1. Hey Tah-Tah Baby, so u’ll be home soon? WHAT HAPPENED to SELLING Fruity Pebbles, Black Market style?! Damn. A VERY lucrative, but MISSED opportunity. They don’t come all that often!

    Anyway, I didn’t read or follow or review any of his social media content. From way back with his “You’re Fired!” show, I already deduced that he was a POMPOUS, spoiled, ASS. I don’t want to hear an ASS talk – that’s a fart. A loud, stanking, obnoxious one. And his farts are continuous – thick layers; dark clouds covering up, spreading across the entire United States of America – Oh, did I say America? I mean the United States of EXXON bc w/the 5 positions of power Trump just gave them – Exxon now OWNS America. Best believe, America’s been bought & sold and whatever’s left soon will be, so Exxon might as well have the naming rights too. AND that fart named Trump goes floating, hovering & stanking ON to cover up the World, then Global,.. leaving his SHIT stains, smears, smells & shit fingerprints on EVERYTHING.

    EXTREME Dumb Asses voted OR did nothing to stop it. And those, “Oh so Smart, non-violent, La-La Land” ones didn’t believe he would or could do it. Watch him now. And they STILL won’t believe it OR fight, as their docile dumb asses get taken to the gas chambers. They’ll wake up when they hear that door to the gas chamber close up on ’em. ONLY then will they realize; Only then will they fight…, but too late! WTF your brittle ass fingernails gonna do to an iron door? STFU and die already. Yes, your ignorance WAS bliss. Now it’s blisters. (Get it? If your ass roasting in a fire, you’re definitely getting blistered! HA! I got jokes!)

    It was said that Obama used social media wisely and as no other presidential predecessors, getting his messages out, his campaign funds & votes up. Trump’s team took note and expanded. Used social media even more so. Trump’s not brilliant. He’s Evil. Well, he has an innate proclivity and the super deep pockets to find the most TALENTED in their fields, soul-less, $$$ hungry and/or power hungry, inhumane, team of Demons who are bold and willing to go thru ANY loopholes, big or small, using ANY edges, ANY leads possible, to protect and promote Trump’s agenda, no matter what the cost or the amount of dead bodies, animal or human, piling up.

    They give ZERO Fucks! Demons, er, Republicans have NO CONSCIENCE, nary a care of what they do or what they ARE DOING to negatively impact this world called EARTH. For them, it’s all about money, power and GREED. Again, Trump’s NOT a brilliant man. He’s an egotistical, an EVIL self-centered, vile, spoiled, wretched thing. He’s also an elitist. His ONLY talent – having the MONEY to hire the best demons to protect and promote his agenda in order to reach his true goals, “Get Richer” and “TO RULE THE WORLD PINKY!”

    Rant done. Sylvia OUT! (Drops Mic)

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    Like

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