Despite being established in 1856, Burberry is anything but old fashioned. Their digital marketing and engagement strategy is one of the most progressive of brands. Burberry has proved itself as one of the leaders of digital media by obscuring the lines between it's online platforms and its physical stores. Labeling themselves as a "young-old" brand, they … Continue reading Burberry. Luxury Engagement.
Follow my blog with Bloglovin The only thing I hate more than hearing my voice is hearing my voice AND watching myself on screen. Unfortunately for me, a requirement for my Digital Communications course was to record a four to five minute vlog evaluating a current event from a public relations perspective. *cue tears*. My classmates … Continue reading Am I A Vlogger Now?
I'm a 24 year old black girl (black girl new continent, duh) so I'm involved in the conversation about diversity whether I want to or not. At this point it really doesn't phase me at all. I always tend to be one of the few, if not only, african-americans in many academic or professional settings. Even while … Continue reading Diversity in PR…?
I was always envious of the people who could take blank pages and make the most beautiful and engaging images with just a few clicks of their mouse and a few adjustments on a spacebar. When an Editing and Production course became an option as a module, I knew I had to take it. I … Continue reading I Can Photoshop Your Face.
Technology has opened the doors for anyone and everyone to tell their story with visual impact, quicker, easier and with a greater reach than ever before. All thanks to social media. To do this successfully, here are my 5 steps to great visual storytelling Link for: You Waste A Lot of Time at Work Do you have … Continue reading What’s Your Story?
When I made the oh so difficult decision to move to Leeds I knew that there were experiences and trips I wouldn't under any circumstances miss out on. One of the many on my list was to celebrate St. Patrick's Day in Dublin. We flew into Dublin the night before St. Paddy's, and flew out … Continue reading Everyone’s Irish on March 17th
In order for your brand to succeed it is essential that you have a strong public relations team behind you. But with the rapid rise of digital media, have PR agencies adapted quickly and effectively to stay on top? I say, YES Before I go any further, let's make sure we are on the same page in … Continue reading PR Progression
I've been MIA, my bad. But it's been for excellent reasons. Life in Leeds has pretty much been what I hoped for. The whole package. School is rad, soccer bod is back, social scene is fun, and my involvement at work has gone above and beyond expectations. Below is one of the blogs I wrote for … Continue reading Doing Things.
In honour of the Full Moon and the Full Moon party (to the humans making the trip, bless your souls) I've decided to post a blog I wrote for a different website that hasn't been used. Clearly this isn't what I would normally write about. Beauty/Makeup/Fashion is way out of my realm but I think I … Continue reading What Are You Packing?
With its cool weather, Dalat is an amazing escape from the heat you can't seem to escape in Ho Chi Minh City. It's also an insanely cheap trip - a sleeper bus costs 200,000 Vietnamese Dong, which is about 10 USD and a night at a Hostel is around 5 USD. I stayed at DaLat Central … Continue reading Da Lat