Despite being established in 1856, Burberry is anything but old fashioned. Their digital marketing and engagement strategy is one of the most progressive of brands. Burberry has proved itself as one of the leaders of digital media by obscuring the lines between it's online platforms and its physical stores. Labeling themselves as a "young-old" brand, they … Continue reading Burberry. Luxury Engagement.
I'm a 24 year old black girl (black girl new continent, duh) so I'm involved in the conversation about diversity whether I want to or not. At this point it really doesn't phase me at all. I always tend to be one of the few, if not only, african-americans in many academic or professional settings. Even while … Continue reading Diversity in PR…?
I was always envious of the people who could take blank pages and make the most beautiful and engaging images with just a few clicks of their mouse and a few adjustments on a spacebar. When an Editing and Production course became an option as a module, I knew I had to take it. I … Continue reading I Can Photoshop Your Face.
Technology has opened the doors for anyone and everyone to tell their story with visual impact, quicker, easier and with a greater reach than ever before. All thanks to social media. To do this successfully, here are my 5 steps to great visual storytelling Link for: You Waste A Lot of Time at Work Do you have … Continue reading What’s Your Story?
In order for your brand to succeed it is essential that you have a strong public relations team behind you. But with the rapid rise of digital media, have PR agencies adapted quickly and effectively to stay on top? I say, YES Before I go any further, let's make sure we are on the same page in … Continue reading PR Progression