Despite being established in 1856, Burberry is anything but old fashioned. Their digital marketing and engagement strategy is one of the most progressive of brands. Burberry has proved itself as one of the leaders of digital media by obscuring the lines between it's online platforms and its physical stores. Labeling themselves as a "young-old" brand, they … Continue reading Burberry. Luxury Engagement.
In order for your brand to succeed it is essential that you have a strong public relations team behind you. But with the rapid rise of digital media, have PR agencies adapted quickly and effectively to stay on top? I say, YES Before I go any further, let's make sure we are on the same page in … Continue reading PR Progression