Despite being established in 1856, Burberry is anything but old fashioned. Their digital marketing and engagement strategy is one of the most progressive of brands. Burberry has proved itself as one of the leaders of digital media by obscuring the lines between it's online platforms and its physical stores. Labeling themselves as a "young-old" brand, they … Continue reading Burberry. Luxury Engagement.
I'm a 24 year old black girl (black girl new continent, duh) so I'm involved in the conversation about diversity whether I want to or not. At this point it really doesn't phase me at all. I always tend to be one of the few, if not only, african-americans in many academic or professional settings. Even while … Continue reading Diversity in PR…?
I was always envious of the people who could take blank pages and make the most beautiful and engaging images with just a few clicks of their mouse and a few adjustments on a spacebar. When an Editing and Production course became an option as a module, I knew I had to take it. I … Continue reading I Can Photoshop Your Face.
When I made the oh so difficult decision to move to Leeds I knew that there were experiences and trips I wouldn't under any circumstances miss out on. One of the many on my list was to celebrate St. Patrick's Day in Dublin. We flew into Dublin the night before St. Paddy's, and flew out … Continue reading Everyone’s Irish on March 17th
This past weekend was the Leeds International Beer Festival - luckily as I was in the taxi driving into the city for a night out, I saw 'LEEDS BEER FESTIVAL' in ginormous red marquee lights. I knew I HAD TO GO (Michael, my roommate says I have to go to everything and I must say he … Continue reading Leeds International Beer Festival